In the ever-evolving and highly dynamic world of experiential events, few names command the level of respect, admiration, and influence that Samit Garg does. Recognized across the industry as a leader, a visionary, and an innovator, Garg has played an instrumental role in transforming the landscape of event management not just in India, but on a global scale. His forward-thinking approach, combined with an unwavering commitment to excellence, has made him one of the most notable figures in the experiential space. As the co-founder and Managing Director of E-Factor Experiences Ltd. and Skywaltz Balloon Safari, his contributions have redefined creativity, luxury, and immersive event experiences, setting an unparalleled benchmark for others to follow.
Born on October 11, 1971, in the culturally rich city of Lucknow, Samit Garg’s early education at St. Francis’ College laid the foundation for his academic and professional aspirations. His pursuit of higher education led him to the University of Lucknow and later to the Jaipuria Institute of Management, where he earned a Bachelor of Commerce degree followed by pursuing an MBA in Commerce and Business Management. These formative years not only provided him with technical knowledge but also helped cultivate a mindset geared towards strategic thinking and innovation. His educational background armed him with the skills necessary to navigate and lead in a competitive industry. Taking his expertise a step further, Garg attended INSEAD’s prestigious International Leadership Program for Senior Executives (ILPSE) in 2023-2024, demonstrating his continuous commitment to learning, personal growth, and global leadership.
E-Factor Experiences Ltd., co-founded by Garg in 2003 alongside his wife Manika and their close friends, was initially envisioned as a bespoke wedding planning company. However, under Garg’s visionary leadership and relentless drive, the organization quickly evolved, expanding its scope beyond weddings to become a pioneer in the experiential services sector. Today, E-Factor stands as a leader in the industry, known for its cutting-edge concepts and ability to transform traditional events into immersive, unforgettable experiences that leave lasting impressions. Garg’s ability to foresee industry trends, integrate technology seamlessly, and craft events with a unique storytelling aspect has propelled E-Factor to the top ranks of the experiential domain.
One of the defining aspects of E-Factor’s success has been Garg’s deep understanding of the experiential economy. He recognizes that in today’s world, consumers seek not just events but experiences that resonate emotionally and intellectually. His foresight in fostering collaboration has enabled E-Factor to work with international organizations, government bodies, and cultural institutions to deliver projects of grand scale and significance. These collaborations have not only earned widespread acclaim but have also played a key role in shaping the industry’s future. His commitment to sustainability and innovation ensures that E-Factor remains at the forefront of experiential design and experience ideation.
Expanding his entrepreneurial vision beyond traditional event management, Garg ventured into the adventure tourism sector in 2008 with the launch of Skywaltz Balloon Safari. As India’s first commercial hot air ballooning enterprise, Skywaltz introduced a novel and thrilling dimension to India’s tourism landscape. This venture was more than just a business endeavor—it was a step towards elevating India’s tourism industry by offering experiences that cater to both domestic travelers and international tourists. Garg’s leadership in this arena exemplifies his knack for identifying untapped opportunities and transforming them into ground breaking success stories.
As a thought leader, Garg has consistently championed the professionalization of the event management industry. His tenure as President of the Events and Entertainment Management Association (EEMA) has been marked by numerous impactful initiatives aimed at skill development, standardization, and policy advocacy. Under his leadership, EEMA has flourished as an organization that fosters industry-wide collaboration, knowledge sharing, and innovation. He has been instrumental in driving conversations that influence policy-making, ensuring that the event industry gains the recognition and structured support it deserves.
Garg’s contributions extend far beyond national borders. As a council member of the World Experience Organization (WXO) and the Media & Entertainment Skills Council (MESC), he has been actively involved in shaping the global discourse on the experiential economy. His inclusion in the World Experience Council, a prestigious think tank composed of global leaders, further underlines his stature as an influential voice in the industry. He continues to engage with thought leaders, policymakers, and innovators from across the world, bringing back insights that help shape India’s experiential industry for the better.
Rooted deeply in the values instilled during his upbringing in Lucknow, Garg attributes much of his success to principles such as integrity, perseverance, and a strong sense of community service. The legacy of his parents, Aruna Garg and Late Shri Harish Kumar Garg, serves as a guiding force in his life. These values are reflected in the way he leads his businesses, collaborates with peers, and nurtures upcoming talent within the industry. Married to Manika Garg since 1997, he is a proud father to Tarush Garg. His family’s unwavering support and belief in his vision have been instrumental in his journey to success.
Beyond his corporate endeavors, Garg is deeply committed to giving back to society. His collaborations with government bodies to promote heritage tourism and sustainable practices are a testament to his dedication to societal progress. By focusing on projects that integrate luxury with environmental consciousness, he has demonstrated that business success and social responsibility are not mutually exclusive but can, in fact, complement and strengthen each other. His work in this space goes beyond business interests; it is driven by a genuine passion for creating meaningful, sustainable change.
Samit Garg’s ability to lead with a compelling vision and execute with precision has earned him the reputation of a true trailblazer in the experiential events industry. His journey serves as an inspiration to not just his peers but also to the next generation of industry aspirants who seek to make their mark in the field. His leadership, characterized by innovation, collaboration, and a relentless pursuit of excellence, continues to shape the industry and redefine its potential.
Through his work, Samit Garg is not just creating events; he is crafting experiences that leave a lasting impact. His story is one of passion, dedication, and a relentless drive to push boundaries. As he continues to scale new heights, his influence in the experiential economy remains as strong as ever, setting a gold standard for leadership, creativity, and vision.
